1. INFORMATION WE COLLECT (Placeholder)

We collect personal information that you voluntarily provide to us when you register on the MyEq, express an interest in obtaining information about us or our products and Services, when you participate in activities on the MyEq or otherwise when you contact us.

The personal information that we collect depends on the context of your interactions with us and the MyEq, the choices you make and the products and features you use. The personal information we collect may include the following: names; email addresses; passwords; contact preferences; audiogram data; musical preferences.

2. HOW WE USE YOUR INFORMATION (Placeholder)

We use personal information collected via our MyEq for a variety of business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests, in order to enter into or perform a contract with you, with your consent, and/or for compliance with our legal obligations.

• To facilitate account creation and logon process.
• To personalize and improve your user experience.
• To manage user accounts.
• To send administrative information to you.
• To protect our Services.
• To respond to user inquiries/offer support to users.

3. WILL YOUR INFORMATION BE SHARED WITH ANYONE? (Placeholder)

We only share information with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfill business obligations. Your audiogram data and personal preferences are used to generate your personalized audios and are not shared with third parties for marketing purposes. Anonymized and aggregated data may be used for research purposes to improve hearing wellness solutions.

4. DATA SECURITY (Placeholder)

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure.

5. YOUR PRIVACY RIGHTS (Placeholder)

You may review, change, or terminate your account at any time. If you are a resident in the European Economic Area (EEA) or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection supervisory authority.

6. UPDATES TO THIS NOTICE (Placeholder)

We may update this privacy notice from time to time. The updated version will be indicated by an updated "Last Updated" date and the updated version will be effective as soon as it is accessible.